The growing popularity of social media such as tiktok, Snapchat, Instagram, Facebook, the reels and all short-formed video trend have encouraged most brands to have a powerful online presence. This has given rise to cut-throat competition in the online world. This is not something new for us that the marketing industry has shifted from intrusive self-promotional tactics to more nuanced inbound strategies such as influencer marketing but the challenge starts from here. To get into the ultimate influencer game, it is necessary to understand the power of developing Personal Brand and change the so-called perception of influencing others. From entrepreneurs to content creators to job-holders, building the right personal brand is the way of spreading the message to the right people at the right corner of the world. It is no more about how much a brand/influencer is burning in social media because we are living at an inflection point. For any brand, business or individual, the game is no longer about eyeballs, but about engagement. It is no longer about impressions, but about impact. Content is no longer king, clarity is. The best strategy of any brand and individual is to be authentic and generous. It is a process of positioning an individual as an authority in his/her industry, elevating credibility. Finally, let’s break a misconception about personal branding. It’s not a two-dimensional projection, it’s not about a brand or an influencer only, it’s a 360-degree expression and telling the real story of the soul (brand’s soul or influencer’s soul) to the world. It’s high time to understand the authentic personal brand and go beyond or else the game of influencing may get lost in the meta verse.